Episode 25

Published on:

26th Jul 2022

Hydro Flask Founder Travis Rosbach on Building a Billion Dollar Brand

Travis Rosbach is the inventor and founder of Hydro Flask®. It's now a global, billion-dollar brand, but it certainly wasn't an overnight success. We talk to him about launching this business during the Great Recession. We also get into his current business venture The Tumalo Group, outdoor exploration, gangsta rap and more.

Travis' LinkedIn page | Hydro Flask | The Tumalo Group


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About the Podcast

Brand Outlaw
For brands that break convention
Brand Outlaw is all about helping businesses stand out. We cover branding, marketing, and running a business with a laid back, sports talk vibe, and we interview people who’ve succeeded by pushing against convention. It’s all geared toward giving you the advice and inspiration you need to break through.

Whether you’re starting a new brand or looking to rejuvenate a stagnant one, subscribe to Brand Outlaw. We’ll talk shop, offer tough love, and help your brand stand out so it doesn’t stall out.

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About your host

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Matt Reno

A former rock radio DJ, Matt is now the co-owner of brand messaging consultancy Superkick, along with Nick Coleman. Tired of branding shows that all sound the same (buttoned up, cheesy intro music), they started Brand Outlaw to bring a sports talk vibe to the business podcast landscape.